What We Do

Our mission is to drive positive change through the power of entertainment.

Since we first set up shop in 1985, we’ve been doing three main things…

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    We raise millions of pounds, mainly through our two big fundraising campaigns: Red Nose Day and Sport Relief.

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    We spend the money raised to tackle the root causes of poverty and social injustice in the UK and across the world.

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    We use the power and influence of our brand to raise awareness of issues where we feel we can make the biggest impact.

Our History