Sport Relief Goes Global
In March and April 2012, Sport Relief went global for the very first time with a season of bespoke programming broadcast in 170 territories on BBC Worldwide’s channels.
Stephen Fry kicked off the global season with This is Sport Relief, a specially made documentary to introduce the UK event to the global audience. This was followed by a series of Sport Relief Specials, charting some of the campaign’s most memorable moments. The season culminated in a four-hour extravaganza called Sport Relief Goes Global, which featured comedy highlights from the UK’s night of fundraising entertainment on BBC One.
In addition to this, the Foreign & Commonwealth Office’s overseas staff helped to take the Sport Relief Mile around the world, organising 36 international Mile events under licence to Comic Relief. India, Kazakhstan, Egypt and Ecuador are amongst the countries that took part in 2012. Now that’s one Big Mile…