Gordon Ramsay's Seriously Good iPhone app10th May 2010
In the kitchen he's the boss – but now itís your time to call the shots. Gordon Ramsay has found himself in the hands of the public as a free iPhone application launches to back his range of Seriously Good sauces for Comic Relief. Spin, shake, turn or flip the Michelin starred chef and hear him react with frustration!
Every jar of Seriously Good sauce has a bit of Gordon’s personality ‘ and now your phone can have the same treatment. Download the free iPhone app at www.seriouslygood.com/iphone-app and take control of Gordon for once. Hear him shout ’stop the madness!’, or ‘get that finger out of my face!’ all through the movement of the iPhone and interaction with the screen.
In addition to the iPhone application, online ‘viral’ films of Gordon can be viewed at www.seriouslygood.com/films and youtube.com. See Gordon taking it out on a bit of limp broccoli and playing slap bass with his eyelids on a desert island beach.
The Seriously Good range is Gordonís first foray into the cooking sauces and was developed in partnership with Comic Relief to help raise money for the charity year round.
With at least 10p from the sale of every jar going to Comic Relief, you can help make a difference every time you shop. Gordon will not be making a penny.
Gordon Ramsay comments: ‘I’m used to a certain level of respect from my fellow chefs, and it’s not often that I allow myself to become the butt of a joke - but I’ll make an exception for Comic Relief! Seriously though, the idea behind the sauces is that they are something I can do to help 365 days a year. For every jar that is removed from those shelves, 10p goes to fund projects doing great work right here in the UK, as well as the world’s poorest countries’.
Developed in Gordon’s kitchens by his team and overseen by the man himself, the range of five Mediterranean inspired Seriously Good sauces are on shelf now in selected major retailers across the UK. The money raised will be used to transform the lives of vulnerable and disadvantaged people in the UK and the worldís poorest countries.