Today Red Nose Day will take place in China for the first time. In partnership with digital production company, Baozou Ltd, the three hour pilot show will be broadcast on YouKu and will be hosted by one of the biggest celebrities in China, Wang Nima. The show will feature many of the top artists in China including some familiar faces from the UK.
Speaking of celebrities, presenter Mr Captain put himself through a gruelling 3,000km cycle from Beijing to Shenzhen in order to raise money and awareness for the cause. Professional gamer Misaya Wind will also be live streaming whilst gaming for 24 hours……on a treadmill!
And of course Red Nose Day wouldn’t be the same without the red noses. The noses are on offer at over 1,000 stores across Beijing, Shanghai and online at Tmall. There is even a digital nose available through streaming website Douyu.com.
With all of the above and the fantastic promotions taking place across China, we’re sure it will be a great success!