Sport Relief 2008 case study

Bannatyne's Health Clubs

Bannatyne's Health Clubs came on board for the first time for Sport Relief 2008 to raise national awareness of their health club brand and to engage their members and staff in fundraising.

Bannatyne's staff led the warm-up sessions ahead of the flagship Sainsbury's Sport Relief Miles. They also raised more than £124,000 through a range of exercise-related fundraising events across their 62 health clubs.