Red Nose Day 2007 case study

Mini Baby-Bel

Baby-bel's objective ahead of Red Nose Day 2007 was to increase sales across all retailers and particularly in Sainsbury's.

Overall results showed a 15% uplift, with a jump of 65% in Sainsbury's and are now back on board for RND 09.

"The RND 07 campaign helped to develop both awareness and brand
regard amongst our consumers, which has remained after the event."

Stephen Gregory, Senior Brand Manager, Bel UK Ltd.