Comic Relief without Sainsbury’s would be like Morecambe without Wise – unthinkable. Our brilliant partnership with Sainsbury’s has been going strong since 1999, and has raised over £63.5 million to date – an astonishing amount. Our commitment to working together has grown over the years, and both sides have gained a lot as a result.
For starters, it’s great for Comic Relief to be associated with a company as solid and trusted as Sainsbury’s, and they’re delighted to be the official partner of such a well-known and much-loved charity. Sainsbury’s raised a massive £11.4 million throughout Red Nose Day 2011 – the largest corporate cheque ever given to Comic Relief - and for Sport Relief 2012 they raised a magnificent £5.5m.
The wonderful employees at Sainsbury’s also do their bit by pulling out all the stops to fundraise. This gives them a brilliant way to work together, have fun and get customers involved – plus they also help to raise lots of much-needed cash for Comic Relief.
And, as if that wasn’t enough, Sainsbury’s has also worked with Comic Relief to set up its Fair Development Fund. Its aim is to transform the lives of small producers in Africa, and the rest of the world, by developing partnerships between small producers, producer groups, NGOs, donors and retailers.
It really does feel like Comic Relief and Sainsbury’s are a perfect match, and we’re sure we’ll continue to have a very long and successful future together.
“The partnership between Sainsbury’s and Comic Relief has grown over the years to the point where Red Nose Day and Sport Relief campaigns have become part of Sainsbury’s way of life. Our customers and colleagues enjoy being part of a truly national event each year, and we’re incredibly proud that we’ve been able to help raise over £63 million for Comic Relief over the years, as we know it is being spent to make a real difference to the lives of countless people in the UK and in the world’s poorest countries. ”
— Justin King, CEO, June 2012