Comic Relief and Acast today announce an industry-first audio partnership. The charity and the world’s leading podcast company will work together to use the power of podcasts to reach and engage new audiences for Comic Relief’s work. Listeners will hear targeted, dynamic messages about Comic Relief’s work powered by Acast’s leading advertising platform, which will be heard exclusively across Acast’s UK podcast network from November 2019. The partnership offers the opportunity to reach millions of listeners, building awareness of the work Comic Relief supports through Acast’s UK audience whilst trialling a new way of fundraising.
Charlotte Hillenbrand, Comic Relief’s Executive Director of Digital & Innovation, said: ‘Acast has a fantastic rollcall of podcasters – audio presents a unique opportunity to capture the imagination, connect listeners to stories and to move people to act. Comic Relief is excited to join the Acast family and reach new audiences with this partnership. We work year-round to help the most vulnerable people here in the UK and internationally experiencing poverty and injustice, including homelessness, mental ill-health and domestic abuse. Working with Acast is a fantastic opportunity to bring audiences closer to social change, and highlights the difference we can all make and spur people on to get involved, whether that’s donating or joining Comic Relief’s movement of determined optimists.'
Susie Warhurst, SVP of Content at Acast, said: ‘Acast is proud to partner with Comic Relief and help support the fantastic work they do tackling inequality and injustice around the world. We have the ears of millions of people across the UK to listen to the life changing projects made possible by Comic Relief – not to mention a shared love of comedy, with Acast being home of much-loved podcasts including Off Menu, The Adam Buxton Podcast and Do The Right Thing. We look forward to bringing new ways for people to support Comic Relief and amazing work they do.'
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Simon Franklin – UK PR and Marketing Manager
Notes to editors
About Comic Relief
Comic Relief is a UK charity with a simple purpose - to create a just world, free from poverty. Comic Relief does this by funding and investing in amazing organisations across the UK and around the world to tackle some of the key issues of our time. Since 1985, Comic Relief has raised over £1.3 billion. That money has helped, and is helping, to improve countless lives.
For information about Comic Relief and the work it carries out, please visit www.comicrelief.com
Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)
Acast is the world’s largest podcast company. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, Off Menu, Griefcast, David Tennant Does A Podcast With and The Adam Buxton Podcast as well as those of publishers such as the Times, the Economist, Guardian, VICE and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 170 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish. Acast was founded by Karl Rosander and Mans Ulvestam together with co-founder Johan Billgren.