Strategy

Our 2017-2020 strategy

Our 2017 - 2022 strategy

We have a five year strategy in place to help us achieve our vision of a just world free from poverty. Through our strategy, we aim to entertain, engage and accelerate change. We will do this by being a creative agency for social change. 

We aim to:

Strategy

1. Be impact-led

Deliver our social change strategy by supporting brilliant solutions, creative storytelling and sharing learning and knowledge throughout the sector.

2. Channel creativity

Grow our supporter base by entertaining and engaging our audiences to raise funds and care about the things we care about

3. Work smart

Work smart, focusing on efficiency and effectiveness, to maximise the value we deliver to our beneficiaries