1. Remain pre-eminent as a UK fundraiser
Measure success by a combination of income levels, public participation figures and creative excellence and high appreciation.
2. Grow Comic Relief’s total income
By continuing to bring in money outside of the main UK campaigns and by increasing international revenue.
3. Deliver an ambitious grants programme
Aligned with the organisation strategy, communicate it to key stakeholders and demonstrate the difference made with the money raised.
4. Continue to run Comic Relief efficiently and transparently
Nurture core partnerships and ensure it is fit for the future.
5. Support work that encourages creativity and new approaches
To deliver change for the disadvantaged people that Comic Relief exists to support.