What We Do

Our mission is to drive positive change through the power of entertainment.

Since we first set up shop in 1985, we’ve been doing three main things…


    We raise millions of pounds, mainly through our two big fundraising campaigns: Red Nose Day and Sport Relief.


    We spend the money raised to tackle the root causes of poverty and social injustice in the UK and across the world.


    We use the power and influence of our brand to raise awareness of issues where we feel we can make the biggest impact.

Our History