Communicating about grants

We think the projects we fund are some of the best out there. It’s you, not us, who are delivering the social change we’re keen to see, and we want to tell the world about it. By working together we can increase awareness of the challenges people face, the ways your work creates change, and raise more money to continue making that change.


If we feature your project it will usually be in one of our fundraising campaigns - Red Nose Day or Sport Relief. But you may also be a part of our year round communication with supporters, the public and the charity sector. We might feature your grant:

  • On one of our websites.

  • In national or regional media.

  • In an email to our supporters.

  • In our fundraising materials or films.

  • On social media.


By sharing information about your work, you can help motivate our supporters and fundraisers. Our reporting forms include space for you to tell us about:

  • Case studies – inspirational stories about the difference your work has made to someone’s life.

  • Beneficiary numbers - statistics about the people our funding has helped to support. This helps us show our fundraisers and supporters the difference their donations are making.

  • What our funding could buy – examples of what specific donation amounts could pay for in your project. Their main purpose is to get people to donate to our fundraising campaigns. Some examples: "£1 could buy effective anti-malarial drugs for a person/child with malaria in Kenya", or "£10 could enable a vulnerable young woman in the UK who is self-harming to attend a support group".

  • Your recognition – any special recognition that you or your partners received this year.


We may also wish to organise communication visits by Comic Relief staff, our supporters or the media to the project we are funding, to interview, photograph and film those involved. We need your support with these visits – giving us more detailed information on case studies and helping us find spokespeople with a passion for your work. If you are unable to host a visit or feel that it is not suitable then please tell us – this will have no impact on your grant with us.

This will vary on a case by case basis, but we will give you advance notice and work with you to tell stories that best raise awareness of your work.

  1. We identify projects with interesting stories to tell.

  2. We conduct an initial recce with you over the phone or in person.

  3. We decide which projects best demonstrate the types of work we want to feature.

  4. We contact you again and work with you to develop content (e.g. by filming the project).

Before we visit for any filming we will have a detailed discussion and a full briefing with you. We will gain consent from anyone we feature in our communications and they are free to change their minds at any point.


We are incredibly proud of the grants we make and the work we do together. If you are a grant holder or a named partner organisation on a current grant with Comic Relief you are welcome to use our ‘Funded by Comic Relief’ logo if you want to – but there is no obligation to do so. Our logo and guidelines on how to use it correctly can be found .


Please do let your grant owner know if you are planning any communications activities that relate to the work we fund. We will do what we can to share this through our channels, but may not always be able to.

If you are talking about your Comic Relief grant on social media include @comicrelief - we might retweet it.