30 million sales worldwide, double BRIT Award winners and international movie stars – and now the world’s biggest pop band, One Direction, can add the incredibly proud achievement of raising over £2million for Red Nose Day 2013 to their list of accolades.
The band’s legion of fans helped the boys hit this amazing total, by buying their official Red Nose Day single, and supporting their many fantastic fundraising efforts.
Reacting to the news, Niall said:
“We just want to say thank you to our fans for their generosity. They never cease to amaze us. We're so very proud of our involvement and knowing that this money will make a real difference is the best part of what we do. Please continue to support Comic Relief and do what you can for this incredibly important cause. Love Niall. X”
Their Red Nose Day single “One Way or Another (Teenage Kicks)” topped the charts in 63 countries in its first week of release, and to date has raised over £850k for Red Nose Day through single sales.
The band made an emotional visit to Africa in January where they met desperately sick young children suffering from a range of life threatening diseases, some of which could have been prevented by a simple £4 vaccine. £1 million was donated to Red Nose Day as a result of the films from this trip.
Aside from the single, the band also inspired their fans to exchange screams for buttercream and bake cakes to raise cash for the campaign. The band showed how easy it was to fundraise for Red Nose Day by baking cakes, carrying out a sponsored silence, and dying their hair red – all in the spirit of doing something funny for money.
The boys also helped the cash roll in by donating the clothes they wore in Africa and their outfits from the first performance of the single at the BRIT Awards to Comic Relief to sell through eBay as part of the #1D4RND Twitter campaign.
One Direction waivered 100% of the royalties from the single, as did Sony and iTunes, and the band did not receive any payment in connection with the official Red Nose Day single.