Children Survive and Thrive


We believe that every child has the right to the best start in life, so we've set the following goals



star icon

We want all children in the first years of their life to have equitable access to quality health, nutrition, protection, care and stimulation that addresses their developmental needs

star icon

We want parents and caregivers to be supported and engaged in nurturing care and positive parenting with their young children

What is the big problem we're responding to? 

A child’s first years have a lasting and significant impact on their whole life with 90% of a child’s brain development occuring in the first five years1. Tragically many children across the world still don’t make it to their fifth birthday, with 5.6 million preventable deaths worldwide of children under five in 20162. Of those that do survive it is estimated that almost half are not achieving their developmental potential3 which has massive knock-on effects throughout their lives for themselves, their families, communities and wider society. Poor health, lack of adequate nutrition, protection, stimulation and care are contributing factors. 

Many children around the world, including in the UK, are growing up with persistent negative experiences such as domestic abuse, physical and sexual abuse and neglect, witnessing extreme violence and displacement or suffering from preventable diseases, malnutrition and unhealthy and unsanitary conditions, with few opportunities and little support for early stimulation and learning. 



How will we contribute to change?

The good news is that early childhood (from birth up to when children enter primary school) presents a window of opportunity to make a difference in a child’s life and break the cycle of poverty and disadvantage. The right interventions at the right time can counter disadvantage and boost a child’s development. To really make a difference, children and their families require support across four key areas: Nutrition, Health, Safety & Protection, and Care & Early Stimulation. This co-ordinated Early Childhood Development (ECD) approach is one of the most cost-effective ways to break cycles of inequity and inequality that occur generation after generation. 

Through partnerships, we are interested in contributing to change in the following areas: 

  1. Supporting more children to reach their developmental potential by school age and be happier, healthier and safer 
  2. Reducing levels of poor nutrition, preventable diseases and incidents of violence and neglect of children 
  3. Increasing learning about what works in providing a co-ordinated package of support across health, protection, nutrition, care and early stimulation 
  4. Strengthening organisations driving these changes, to ensure the work has long term benefit 
  5. Supporting parents, carers and communities to be active and knowledgeable champions of effective early child development.  
  6. Improving specific policies and implementation plans which place ECD at the core of government and NGO responses to community and humanitarian needs