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Red Nose Day 2019 will be the lovely people over at Maltesers fifth birthday party as a partner. While we sort out a cake, maybe you just want to sit back and revel in how sweet it is that they raised over £1 million last time around.

How did they do it? Through a social campaign called ‘Bake a Million’, encouraging the nation to roll up their sleeves and get their bakes on – regardless of their ability in the kitchen! They gave £5 for every social media post that showed off people baking with Maltesers and contained the hashtag #bakeamillion.

They’re planning to raise another million for Red Nose Day 2019, which we’ve no reason to doubt since their epic past efforts.


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