We’ve been partners with Sainsbury's since 1999, so our friendship is very real. No kidding. They’ve raised a certifiably enormous £120 million for us so far (nearly 12 million of that for our last Red Nose Day alone).
They’re an official merchandise partner. That means we make a lot of things with them, you know, the noses and all that great stuff you like. This year, the Nose range is based around a magical kingdom theme. They’re also selling loads of other great merch like wristbands, pin badges, Red Nose plushes, mugs, and more things that haven’t made it into this sentence.
Our mates at Sainsbury's really care about Red Nose Day. We know it’s not a competition, but they set quite a high bar when it comes to doing an amazing job of fundraising and selling all our merchandise.