Comic Relief without Sainsbury’s would be like Morecambe without Wise – unthinkable. Our perfect partnership has been going strong since 1999 and, astonishingly, has raised over £100 million to date. This includes a massive £12.4 million for Red Nose Day 2015 (the largest corporate cheque ever given to Comic Relief) and a magnificent £7 million for Sport Relief 2016.
The wonderful Sainsbury’s colleagues also go above and beyond to raise huge amounts of life-changing cash, giving them a brilliant way to work together, have fun and get customers involved too. If that wasn’t enough, Sainsbury’s has also worked with Comic Relief to set up its Fair Development Fund. Its aim is to transform the lives of small producers in Africa and the rest of the world, by developing partnerships between small producers, producer groups, non-governmental organisations, donors and retailers.
We feel like Comic Relief and Sainsbury’s are a perfect match.