Red Nose Day returns in the USA for its third annual campaign today. Dedicated to raising money and awareness to help end child poverty – one nose at a time.
Once again, millions of Americans are coming together to have fun while doing good, the iconic Red Noses are being sold exclusively at Walgreens locations nationwide, and NBC returns as official broadcast television partner.
This year America can expect an incredible night of TV with special programming including 'Celebrity Ninja Warrior for Red Nose Day' – the first ever celebrity edition of 'American Ninja Warrior'; 'Running Wild with Bear Grylls for Red Nose Day' with Julia Roberts travelling to Kenya; and the third annual 'Red Nose Day Special', which will be hosted by Chris Hardwick. The Special features the highly anticipated 'Love Actually' mini-sequel, 'Red Nose Day Actually'. The USA cut of the film includes new footage featuring original 'Love Actually' cast member Laura Linney, and a new addition, Patrick Dempsey.
The Bill & Melinda Gates Foundation are also getting in on Red Nose Day action again, and this year they are matching all money raised through Facebook for the USA campaign, up to $1 million.
Since launching in 2015, Red Nose Day in the USA has raised over $60 million, including more than $36 million in 2016.
Red Nose Day in the USA is run by Comic Relief Inc. which is an independent sister organisation of Comic Relief UK. Comic Relief Inc. and Comic Relief UK are independent organisations related through their shared vision of a just world free from poverty, and a same mission to effect positive change through the power of entertainment.
To find out more visit rednoseday.org.