Sainsbury’s pledges support to ‘The Big Night In’ appeal

20th April 2020

Sainsbury’s has pledged its support to ‘The Big Night In’ appeal to raise money for people of all ages and backgrounds across the UK who are likely to be severely affected as a result of Covid-19.

The supermarket, which has raised over £130 million during its partnership with Comic Relief, will be matching donations given by customers between 9th April and 1st May 2020 as part of its ongoing mission to feed the nation and support the communities it serves – with funds raised split evenly between Comic Relief and BBC Children in Need. 

Customers can round up their bill or donate in-store, donate online, and even contribute their Nectar points to Comic Relief and BBC Children in Need. Donations will not only help to provide vital emergency support to ensure vulnerable people are safe, warm and fed, but will keep them connected in order to combat isolation and loneliness, at a time when traditional fundraising efforts, such as providing collection buckets, are at odds with social distancing. 

Mike Coupe, Chief Executive Officer at Sainsbury’s, said: “We’re proud to be working with Comic Relief in an effort to help those in need - it is more important than ever to be supporting charities and the crucial work that they do to help the most vulnerable in society.”

“Over the years, Sainsbury’s and Comic Relief have helped fund projects that are saving and changing lives. We want to continue to give customers the chance to make a donation in this difficult time both online and in-store, and we’re proud to pledge to match their generosity pound for pound.”

As part of the appeal, on Thursday 23rd April 7-10pm BBC One will broadcast the ‘The Big Night In’ as the UK stays at home during lockdown. BBC Children in Need and Comic Relief will join forces for the very first time with a live star-studded show to help raise funds.

‘The Big Night In’ will unite the nation with an evening of incredible entertainment and stories of those going the extra mile to support their communities in these troubled times.

Ruth Davison, Chief Executive at Comic Relief, said: “We are incredibly grateful to Sainsbury’s customers and colleagues. Thank you to all the people making heroic efforts to keep shelves stacked and food on our tables at this difficult time. And for the customers who give generously even though money is tight.  

“With the help of matched giving from Sainsbury’s, we will be able to achieve so much more, not only keeping vulnerable people safe, warm and fed, but also helping people who are struggling with their mental health and those at risk of domestic abuse.”