Skyrocketing bills. Soaring food prices. Spiralling levels of poverty.

Rising costs are forcing millions of people to make impossible decisions. Most of us are just about scraping by: cancelling subscriptions, buying cheaper brands, putting on an extra jumper. But for those who were already living on the breadline, it’s a disaster.

Life was tough enough already. Now, it’s impossible. They are completely trapped, being crushed under a tsunami of rising costs. It’s unacceptable that 50% of families will have to go without basic necessities this winter. That 1 in 3 children are living in poverty. We need to help our neighbours now.

Wherever you live in the UK, people in your community are not just avoiding using the cooker. They’re taking out lightbulbs. They’re turning off the fridge. They’re going to bed early to stay warm and keep the bills down. As parents struggle with the stress of holding everything together, they’re missing meals to protect their kids from how bad things are.

"Families were choosing between heating and eating. Now they can't afford either." - Andrew from Feeding Britain

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We know that people need our help now. That’s why we’re partnering with the Evening Standard and Independent to raise vital funds for people in need this Christmas and beyond. Together, we can help children and communities most affected by the crisis wherever they live in the UK.

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We are working with organisations all over the country who are working to ease the pressure and help people through the toughest times of their lives .

Organisations we are seeking to fund include the Bridge Community Project, who are providing blankets to people; like Plant Dewi, who are giving young parents baby bundles so they can keep their newborns safe; like Humanity Concern, who are providing warm spaces and emergency food.

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We know times are tough. But if you can give just a little bit, we promise it will go to people in the UK who are trapped by poverty, helping them during the cost of living crisis and beyond. Because that’s what makes us different. We work with local organisations who know who needs it the most. And we promise you, from the bottom of our hearts, we’ll get your gift to them.

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If you or someone you know is in need of help or support then do talk to someone. We have put together some suggested services and organisations which may be able to offer help or advice.

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