Sainsbury's and Comic Relief
We’ve been partners with Sainsbury's since 1999, so our friendship is very real. They’ve raised an enormous £171 million to support people in the UK and around the world – and they’re not stopping there.
Our Nourish The Nation partnership focuses on tackling food poverty and ensuring communities have improved access to balanced, nutritional and sustainable food sources.
Through Nourish The Nation, we’re working together to fund a range of incredible projects like The Bread and Butter Thing and Feeding Britain.
The Bread and butter thing
Rachel, Project Leader, The Bread and Butter Thing
Rachel spends her days ‘on the front line’, loading food onto vans, driving them to community hubs, and distributing the food to people (mainly families) who need it most right now.
“So many people are starting to have to choose between buying food and heating their homes… To have new funding from Sainsbury’s and Comic Relief is absolutely amazing. There are no words to describe what it will do. It will help us, help other people. And that is what it’s all about… pulling together and making sure people around us aren’t struggling.”
Feeding Britain
Pauline, Good Food Scotland, part of The Feeding Britain Network
Pauline runs Feeding Britain’s affordable food hubs in Scotland. She's determined to make a difference to people struggling with the cost-of-living crisis and says that for families shopping at the Kennishead Larder near Glasgow; "It used to just be food – now it’s food and fuel... Some people see it as a luxury now to keep warm, which just absolutely blows my mind, it’s unbelievable… some people are eating one meal a day."
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Comic Relief helps children experiencing food poverty over the school holidays.