International Licensees

From Iceland to South Africa, events based on Red Nose Day and Sport Relief have popped up all over the place.

These are normally done under license, rather than being run by us, meaning we simply deal with TV stations, charities and other parties.

If you’re interested in running an event, or just want to find out more, please drop us an email at in new window).

China, On-stage during Red Nose Day, China


On 1st June 2017, Chinese digital media company Baozou Ltd ran their first ever version of Red Nose Day in China.

The online show combined comedy and entertainment with the serious business of raising vital funds to help people living in poverty to improve their lives, both in China and Africa. The event was a great success with over 280 million people hearing the Red Nose Day message and the campaign shooting to the number 1 spot on social media platform Weibo.

Red Nose Day, Belgium, Onstage during Red Nose Day, Belgium


Red Nose Day Belgium (Rode Neuzen Dag) had a successful second event in December 2016 in partnership with national broadcaster Medialaan. The event raised a fantastic €4.1million, public awareness of Rode Neuzen Dag rocketed to 83% and the licensees are now working to make their next campaign bigger and better than ever.

The campaign consists of a live TV telethon broadcast, celebrity challenges, the sale of Red Nose Day merchandise and public fundraising. The money raised through the Rode Neuzen Dag campaign is spent on mental health support projects for children and vulnerable adults in Belgium and also internationally helping the world’s poorest communities.

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Red Nose Day, USA, Jack Black and kids smiling in red noses


Red Nose Day launched in the USA in 2015 and the third event took place on 28th May 2017. People from all over the States came together to have fun and raise money at home, school and work for kids who need it most both in the US and in some of the poorest communities in the world.

The day’s events culminated in a three-hour live primetime TV special on NBC, featuring some of the biggest stars across comedy, music, TV and film to inspire the nation to give generously. Money raised will be used to fund programmes to keep children and young people safe, healthy and educated.

Red Nose Day USA is run by Comic Relief Inc. which is an independent sister organisation of Comic Relief UK. Comic Relief Inc. and Comic Relief UK are independent organisations related through their shared vision of a just world free from poverty and with the same mission to effect positive change through the power of entertainment.

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Nose Day, Finland, Bald muscly guy with a bow in his hair, dummy in his mouth and a red nose on his pointing finger


Every year, the Nose Day Foundation organises their Nose Day campaign in Finland (Nenäpäivä). The four week long campaign culminates in a national Nose Day Show by Yle (Finland's national public service broadcasting company).

Nose Day campaign in Finland supports children in developing countries (in Africa, Asia, Middle & South America) through nine charities: Fida International, Finn Church Aid, Finnish Red Cross, International Solidarity Foundation, Plan Finland, Save The Children Finland, The Finnish Evangelical Lutheran Mission, The Trade Union Solidarity Centre of Finland and UNICEF Finland. Finnish Broadcasting Company (Yle) supports the campaign with its programmes.

Since the first Nose Day Finland (in 2007) Nose Day Foundation has raised more than €20 million to help children in the poorest communities in the world. During Nose Day everyone can take part by doing something funny for money. Nose Day is about having fun and changing lives.

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Red Nose Day, Germany Smiling woman pointing to her red nose


Our licensee in Germany, TV station Pro 7, initiated Red Nose Day in 2003 and it has taken place annually ever since, raising over  €9 million to help disadvantaged children around the world.

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Red Nose Day, Iceland young lady wearing a red nose


In Iceland, our licensee, UNICEF, held its first Dagur Rauda Nefsins in 2006.

It was a huge success and their event in 2012 raised over 16 million Icelandic krona: a fantastic achievement, especially for a population of fewer than 350,000 people!

3 cheering runners at the Sport Relief fun-run in Cape Town


The Foreign & Commonwealth Office has helped to take Sport Relief around the world by organising international Sport Relief Mile events.

There were 36 international Mile events in 2012, with India, Kazakhstan, Egypt and Ecuador amongst the countries that took part. Now that’s one massive Mile!