Overview

The Power of Pop (PoP) Fund is a pooled fund supporting the work of organisations working at the intersection of popular culture and social change in the UK, with a particular focus on migration and racial justice.

Collectively, the work of the funded partners amplifies the experiences and testimonies of Black, people of colour, migrant, refugee and marginalised creatives through bespoke support, network building and cultural production. The PoP Fund directly contributes to Comic Relief’s wider aims of funding approaches to social change that offer something different, think outside the box or offer new thinking to achieve profound impact.

PoP Fund - At a glance

At a glance

Timeframe:

2022-2025 (initially)

Number of funded partners:

6 (and growing)

Value:

£1.16 million (and growing)

Location:

UK

Pop Fund 4x3 Nana POCC Film Club

Goals

  • Growth of the pop culture for social change field in the UK, focusing in particular on organisations working at the intersection of racial justice and migration.

  • Increased capacity and sustainability of organisations at the cutting edge of this work.

  • Improved understanding of how to successfully measure and evaluate the impact of pop culture for social change work.

  • Sustained increase in opportunities to access and influence the broadcast and creative industries for people of colour and those with lived experience of the migration system in the UK.

  • Greater awareness and recognition of the power of narratives to drive cultural change, learning and engaging with work in this space in the US.

  • Long term measurable shift in cultural norms around racial justice and migration.

  • Increased funding into the pop culture for social change field.

Current Funded Partners

Current Funded Partners

We are partnering with the following organisations, all of whom work at the intersection of pop culture and social change, to implement the work on the PoP Fund:

Reports Popfund

Case Studies

Pop Fund: CASE STUDY OF SKIN DEEP

This case study of Skin Deep, one of the funded partners in the PoP Fund, describes the organisation's background and approaches to change. It also presents some highlights from their work under the PoP Fund as well as their longer term vision as an organisation.

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Pop Fund: CASE STUDY OF 2POCC

This case study of 2POCC, one of the funded partners in the PoP Fund, describes the organisation's background and approaches to change. It also presents some highlights from their work under the PoP Fund as well as their longer term vision as an organisation. 

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POP FUND: CASE STUDY OF WE ARE BRIDGE

This case study of We Are Bridge, one of the funded partners in the PoP Fund, describes the organisation's background and approaches to change. It also presents some highlights from their work under the PoP Fund as well as their longer term vision as an organisation. 

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Partner Voices

Learning is central to the PoP Fund. It is important to recognise successes, challenges and opportunities in order to help grow and sustain the pop culture for social change field.

A Learning Coordinator is working with the funded partners and pooled funders to help capture and share lessons. Collective learning events bring together the funded partners and co-funders at least once every six months.

Publications

Building narrative and cultural change infrastructure in the UK: Learning from inspirational work in the US

This briefing paper, developed to support the work of the PoP Fund, shares learning from US organisations and reflects on how to grow the pop culture for social change ecosystem in the UK.

Blog: Guiding Principles for the PoP Fund

This blog lists the guiding principles that shape the engagement with and contribution of those involved in the PoP Fund, to create a common understanding and culture around what is expected as the fund develops.

PoP Fund Evaluation Inception report

Comic Relief has contracted a Learning Coordinator to lead on monitoring, evaluation and learning (MEL) for the PoP Fund. This Inception Report discusses the MEL approach of the fund and presents the Theory of Change and evaluation framework.

New Brave World by Alice Sachrajda and Marzena Zukowska, supported by Unbound Philanthropy, March 2021

The PoP Fund is informed by recommendations from the New Brave World report by Alice Sachrajda and Marzena Zukowska, published in 2021. The report explores the power of cultural currents, the opportunities to harness narrative power through content in films, television and gaming, and emphasises the vast, unexplored potential of pop culture for social change in the UK.