Nose Day Finland celebrate their 10th anniversary

11th November 2016

This evening, The Nose Day Foundation in Finland is celebrating the 10th anniversary of ‘Nose Day’, known locally as Nenäpäivä.

The 5 hour live TV show is the grand finale of a 4 week campaign supported by national broadcaster YLE. Celebrity challenges have been in full swing in the lead up to Nose Day, including two radio presenters tandem cycling 200km in 24 hours in sub-zero temperatures and heavy snow from Helsinki to Tampere. They will finish the challenge by cycling into the live studio this evening.

Nenäpäivä also held a concert with the Finnish Symphony Orchestra, who played different songs from the Eurovision Song Contest and roped in various celebrities from Finland to take part at the live event. And of course, it wouldn’t be Red Nose Day without Noses and other merchandise which are on sale in the national supermarket chain Kesko.

Licensed by Comic Relief UK, the Nose Day Foundation organised the first Nenäpäivä in 2007 and since then has raised more than 20 million euros to help children in the poorest communities around the world. The money raised is split between nine charity partners; UNICEF Finland, Finnish Red Cross, Finn Church Aid, Fida International, Save The Children Finland, Plan Finland, International Solidarity Foundation, The Trade Union Solidarity Centre of Finland and The Finnish Evangelical Lutheran Mission.

To find out more about Nenäpäivä visit https://www.nenapaiva.fi/.

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