As millions of people put on a Red Nose today, a special British Airways aircraft will be wearing a Red Nose of its own.
Painted on to an A320, the airline is raising awareness of Red Nose Day as it announces a target to reach £25million for Comic Relief by 2020.
Not only that, our Red Nosed plane will travel to various locations across the UK and Europe.
British Airways has been fundraising to help change the lives of vulnerable and disadvantaged people in the UK and around the world’s poorest countries, through Flying Start, the airline’s global charity partnership with Comic Relief,
Red Noses will be handed out in exchange for donations by celebrity look-a-likes at gates in Terminal 5, while Sir Chris Hoy, Gorka Marquez and Anton Du Beke have been hosted on flights and at British Airways sites to boost fundraising among BA customers and colleagues.
British Airways is encouraging customers who spot the Red Nose Day aircraft to share their images on social media using the hashtag #RedNoseDay.
British Airways customers and colleagues have raised over £20 million since the Flying Start partnership with Comic Relief began in 2010, reaching the milestone target a year early.
These vital funds have supported more than 620,000 people in the UK and in some of the world’s poorest communities.
The funds raised by British Airways have:
- Provided vaccinations to over 100,000 children in countries across sub Saharan Africa, protecting them from potentially deadly diseases
- Helped to empower young girls through a project in Kenya which aims to raise awareness to address gender-based violence
- Supported community healthcare in South Africa to help prevent the transmission of HIV from expectant mothers to their babies
- Supported over 1,000 children in India forced to live on the streets or in to work by providing healthcare, informal education and vocational training opportunities
- Supported thousands of vulnerable young people in the UK, including over 2,700 young carers, at risk of social exclusion and harmful behaviours, helping to improve wellbeing, confidence and life skills
Liz Warner, CEO at Comic Relief, commented: “British Airways is a fantastic partner that has given us a tremendous level of support since the Flying Start partnership began in 2010.
"Hitting the £20 million mark a year ahead of schedule is an incredible achievement and something that we at Comic Relief are extremely grateful for.”