Comic Relief supports incredible projects and organisations working to tackle some of the biggest challenges facing people across the UK and around the world. From helping families facing poverty and homelessness to supporting mental health, community resilience and opportunities for young people, every donation helps drive positive change. 

By fundraising for Comic Relief, you're helping to fund programmes that provide practical support, create opportunities and build stronger communities. Your audience isn't just donating to a good cause. They're helping real people access the support they need to thrive. 

Whether you raise £50 or £50,000, every pound makes a difference.

The most effective fundraising content is personal, authentic and easy for your audience to connect with. 

Key messages to share: 

• Together, we can create positive change. 

• Small donations can have a big impact. 

• Fundraising is more powerful when communities come together. 

• Every supporter plays a part in making a difference. 

 Storytelling tips: 

• Tell your audience why you're supporting Comic Relief. 

• Share personal goals and fundraising milestones. 

• Explain how donations will help people and communities. 

• Celebrate donors and make them feel part of the journey. 

• Be honest, enthusiastic and authentic. Audiences respond best to real stories. 

 Remember: people connect with people. Focus on why this matters to you and your community. 

There are lots of ways to fundraise as a creator, whatever platform you use. 

• Popular formats include: 

• Charity livestreams 

• Gaming marathons 

• Podcast specials 

• Community challenges 

• Creator collaborations 

• "Donate to unlock" content 

• Competitive fundraising events 

• Q&A sessions and audience interactions 

• Creative challenges and speed-runs 

• Reaction or watch-along content (where platform rules allow)

The best fundraising campaigns combine entertainment, community participation and a clear ask for donations. 

Choose a format that feels natural to your content and audience. 

Donation milestones help maintain momentum and give supporters exciting moments to work towards. 

Examples of milestone rewards: 

• £50 Raised - Thank supporters live on stream 

• £100 Raised - Complete a challenge chosen by your audience 

• £250 Raised - Launch a gaming handicap or forfeit 

• £500 Raised - Wear a costume or themed outfit 

• £1,000 Raised - Host an exclusive community event 

• Stretch Goal - Complete a major challenge or unlock exclusive content 

Make rewards fun, achievable and relevant to your audience. The more invested your community feels, the more likely they are to support your fundraiser. 

A successful charity stream starts with planning. 

Before you go live: 

• Set up your fundraising page in advance. 

• Test all overlays, alerts and links. 

• Create a schedule for your stream. 

• Promote the event across your channels. 

During the stream: 

• Regularly remind viewers why you're fundraising. 

• Thank donors by name where appropriate. 

• Celebrate milestones as they happen. 

• Share stories about the impact of donations. 

• Keep energy levels high and engage with chat.

After the stream: 

• Thank your supporters. 

• Share your fundraising total. 

• Celebrate what your community achieved together. 

• Keep supporters updated if you're planning future events. 

Consistency, enthusiasm and community participation are key to a successful fundraiser. 

Creating a welcoming and positive environment helps everyone enjoy the fundraising experience. 

We recommend: 

• Setting clear expectations for behaviour in chat and comments. 

• Using moderators where possible. 

• Removing harmful, hateful or abusive content quickly. 

• Encouraging respectful discussion. 

• Protecting your privacy and personal information. 

• Following platform community guidelines at all times. 

If you're fundraising with guests or collaborators, ensure everyone understands the purpose of the event and the standards expected within your community. 

A safe, inclusive community creates a better experience for everyone and encourages supporters to stay engaged.