Roman Kemp takes over sainsbury's in aid of sport relief

5th March 2020

Sport Relief is back on Friday 13th March

  • Capital FM presenter lends support with series of fun challenges

  • Full merchandise range available in all Sainsbury’s stores and selected Argos stores now

Thursday 5th March: Roman Kemp left supermarket customers delighted when he took part in a series of dares for this year’s Sport Relief campaign at a Sainsbury’s store in South London. 

Wearing a Sainsbury’s name badge, The Capital FM host threw his support behind this year’s campaign to help Sport Relief raise money to tackle issues such as homelessness, domestic abuse and mental health stigma in the UK and around world.  

Roman had onlookers in stitches when he attempted to guess as many items as possible coming through the checkout – all while being blindfolded. Kicking off with everyday grocery products like leeks, pizza, and aubergines, more unconventional objects soon began to come through, including a chair, slime, a watering can and a life-size mannequin. Roman scored points for each correctly guessed item, finishing with a total tally of 8 out of 11. 

Another skit saw the I’m a Celebrity…Get Me Out of Here! star convincing shoppers and staff to join him for a hilarious Conga line around the supermarket aisles. It didn’t take long until everyone burst into a loud impromptu rendition of ‘Get Your Kit On’, Sport Relief’s official tagline. 

For his final task, Roman had to put on as many clothes as possible within thirty seconds. Quickly piling on T-shirts, trousers, socks and even a life jacket and helmet, he mastered the challenge with an impressive forty-five clothing items. 

Roman Kemp wearing layers of clothes

Commenting on the dares, Roman said: “When Sport Relief approached me, I didn’t have to think twice about taking part in the challenges. I’m a big prankster myself so having the tables turned made for an entertaining experience. One of the best things about the Sport Relief campaign is its sense of fun. It’s all about having a laugh and not taking yourself too seriously while raising money for charity. Both, the customers and staff were absolutely fantastic, and I’m thrilled to be raising awareness for such a good cause.” 

“Now it’s your turn to get your sports kit on and get involved. Please pick up some official Sport Relief merch at your local Sainsbury’s or online and help this amazing campaign do as much good in the world as possible.” 

Roman Kemp blindfolded checkout

Sport Relief is back on Friday 13th March and however people choose to get involved, they can do it in style. This year’s official Sport Relief range consists of the official Sport Relief T-shirts, tote bags, water bottles, mugs, wristbands and many more items, sold exclusively in Sainsbury’s and selected Argos stores. A donation from each sale will help people living incredibly tough lives, in the UK and around the world. 

For more ideas on how to get involved with Sport Relief, click here.(opens in new window)