TikTok to donate at least £500,000 to Comic Relief, through first of its kind LIVE gifting campaign this Red Nose Day
Three limited edition Red Nose gifts have been created for users to enjoy during LIVE videos - the more sent, the more TikTok will donate
Campaign will run across TikTok LIVE from Monday 6 March to Sunday 12 March 2023
Money donated will help people through the toughest times of their lives
Red Nose Day returns on Friday 17 March
For more ways to get involved, visit comicrelief.com/rednoseday(opens in new window)
Friday 3rd March: Comic Relief and TikTok have teamed up for Red Nose Day, becoming the first charity to use LIVE gifts created specifically for a charitable cause.
TikTok LIVE allows users to send and receive virtual gifts during a LIVE video as a fun way for the community to come together and interact in real-time. Now, for the first time ever, users will be able to send gifts specially created to raise awareness for the charitable cause, the first partnership of it's kind.
There will be three brand new limited edition Red Nose gifts to choose from, which includes a static Red Nose, an interactive Red Nose and a Red Nose on-screen animation. The more gifts that are sent during creator livestreams, the more TikTok will donate; with TikTok guaranteeing a minimum donation of £500,000 to Comic Relief.
Users don’t have to wait long to get involved and spread some Red Nose Day joy with their friends and favourite creators, as the week-long campaign kicks off next week on Monday 6 March.
Samir Patel, CEO of Comic Relief, said: “We’re delighted to be partnering with TikTok and feel honoured to be the first charity in the country to use their gifting feature in such an exciting way. We know just how important it is to engage, develop and cultivate our digital audiences and we’re so grateful to be given this fantastic opportunity to connect with new audiences through content that truly resonates. We’re really excited to see how users interact with the first ever TikTok Red Noses."
James Stafford, General Manager, operations & marketing, TikTok UK & Nordics, said: "TikTok is a place where people use their creativity and passion to show support for important causes and raise awareness on the issues they care about most. It’s great to be working with Comic Relief to take this even further, making it easier than ever for people to get behind Red Nose Day through TikTok LIVE gifting and also have a bit of fun along the way!
“We can’t wait to see the LIVE content our creators and the broader community will create together, and we hope the funds donated will meaningfully support Comic Relief to carry on its life-changing work."
TikTok's donation will help support people struggling with the cost-of-living crisis and tackle issues such as homelessness, mental health problems, and food poverty here in the UK and around the world.
FOR MORE INFORMATION, PLEASE CONTACT:
Red Nose Day PR Team
020 7820 2500
Out of hours enquiries: 07984 510 473
NOTES TO EDITORS
The sending and receiving of the Red Nose gifts on TikTok are subject to TikTok’s Virtual Items Policies, which can be found here(opens in new window).
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
About Red Nose Day
Red Nose Day is back on Friday 17 March 2023.
Once a year, we all come together to help those who need it most – and we have a great time doing it. So, this year, whether you bake a cake or sponsor your mates, buy a Red Nose or donate on your phone, let’s make Red Nose Day the best day ever. Together we can help people going through the toughest times of their lives and help them break free from the effects of poverty, in the UK and around the world.
Whatever you’re able to do this year - you’ll be part of something incredible and most importantly you’ll be helping to change people’s lives for the better. Visit http://www.comicrelief.com/rednoseday(opens in new window) or follow @ComicRelief on social media for the latest Red Nose Day content, news and information.
Red Nose Day is an initiative of Comic Relief.
About Comic Relief
Comic Relief uses the power of humour and popular culture to engage people to help others and raises money to support organisations working towards a just world free from poverty.
Our mission combines Comic and Relief. We believe that helping others can be easy and fun, even in the face of the challenges we face every day.
Everyone should be able to have a decent standard of living and to live life with dignity and respect – but right now, in the UK and around the world, poverty and injustice restrict too many of us. We know that a better world is possible. We provide funding to fantastic organisations who are closest to the communities who can make change happen. We support work that will help to alleviate poverty’s consequences, tackle related injustices, and address the link between climate change and poverty.
For information about Comic Relief and the work it carries out, please visit www.comicrelief.com(opens in new window) or follow @ComicRelief on social media for the latest content, news and information.
Comic Relief is the operating name of Charity Projects, registered charity in England & Wales (326568) and Scotland (SC039730).